CBD Grown Under Tuscan Sun

Written by Colby McCoy

In the center of the sun-soaked lands of Italy sits Tuscany, the birthplace of the renaissance and the heart of Italian agriculture. Tuscan olive oil and grain is widely hailed as the best in the world due to the region’s climate.

On top of these famous food items, Tuscany’s hills are turning green as the Italian agricultural sector shifts to hemp production for CBD. Due to a glut in agricultural prices in recent years and poor returns, farmers are switching things up.

Today, Italian farmers are utilizing Tuscany’s climate of low rainfall and plentiful sunshine to grow some of the world’s best hemp. Indeed, hemp and Tuscany’s warm climate is a match made in heaven where farmers bring hundreds of years’ worth of deep agricultural tradition to the globe’s hottest cash crop.

The Canadian-based CBD provider Hemp for Health is a prime example of the CBD industry’s move to Italy for hemp production. Currently, the company has 100 hectares of rich Tuscan soil for its hemp crops with the possibility of increasing this to 3000 hectares in the future.

In a recent interview with the Financial Post, Hemp for Health CEO Robert Eadie explained the companies decision to move their growing operation to Italy.

In addition to an ideal climate, “The regulations in Tuscany are the most stringent in the EU; this is because Tuscany really is legendary for its quality of product,” Eadie said. Unlike the U.S., Italian agricultural laws are incredibly strict when it comes to pesticides and fertilizers, inevitably leading to a purer product.

Eadie’s company is the only Canadian CBD provider to currently grow their hemp in Italy. That said, there is hope that will change as the EU continues to jump into the hemp trade and the superiority of Italian soil becomes increasingly known.

Only time will tell if companies like Eadie’s will set the gold standard for the ‘best hemp’ in terms of purity and overall quality.

Although it is only in the early stages, the hemp industry in Italy has huge potential for Italian farmers and local economies.

Photo courtesy of Unsplash

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Colby McCoy

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