Food and Beverage

The Booming Business of Hemp Beverages

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Written by Paul James

CBD-infused beverages (particularly, canned beverages) are giving other popular CBD products a run for their money. In 2018, sales for this market were projected at $2 million and are expected to grow to upwards of $260 million by 2022 – that prediction grows to $600 million if we include tetrahydrocannabinol (THC) beverages too.

Why are hemp beverages making such a big name for themselves?

Most notably, it’s been claimed that when CBD is in liquid form, it absorbs in the body at a much quicker rate in comparison to tinctures, edibles, and topicals. In turn, a consumer is bound to feel the effects of CBD much sooner.

Unfortunately, these claims aren’t entirely justified. Many medical professionals advocate for more studies looking into how CBD and its respective products have an effect on human subjects. Their reasoning is that cannabinoids – the phytochemicals found in the cannabis plant – have a tendency to be insoluble in water. In other words, CBD’s therapeutic properties are diminished (or even completely evaporate) when placed in liquid. [1]

Still, even these scientific claims and demand for studies can’t deny the fact that the hemp beverage business is booming.

After following recent trends, a report by Canaccord Genuity found that cannabis-infused beverages hold the ability to reach 20% of the market for all cannabis products by 2022. That’s big considering tinctures, edibles, and topicals are dominating the market as we speak.

The hype may be due to the fact that CBD beverages provide newcomers with a familiar way to consume CBD. Recently, water-soluble CBD products have garnered a lot of attention as they allow people to take a standard CBD oil and place a few drops into their favorite drinks.

As technological innovation continues within the hemp industry, we’re bound to see a rise in products we weren’t expecting.

References

[1] Priyamvada Sharma, Ph.D., Pratima Murthy, and M.M. Srinivas Bharath. “Chemistry, Metabolism, and Toxicology of Cannabis: Clinical Application.” Iranian Journal of Psychiatry. Fall 2012. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3570572/

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Paul James

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